The need for an online shop quickly became clear.Įven before starting the project, the founders had been in contact with the Shopware Enterprise Agency dasistweb in Munich. That meant it was also time to consider the first sales channels. Since summer, preparations have been underway to start up production. Ultimately, they founded CLEW GmbH in March 2019 with the clear mission of bringing the product to market this winter and making snowboards more attractive and convenient for others. Thanks to the step-in function, the customer only needs to pull on one ergonomic pulley handle to release the foot section and step directly out of the binding.Īfter the founders received a grant that allowed them to dedicate themselves to the project for a whole year, they made their debut at the ISPO trade fair in Munich early in 2019. The patented fastening mechanism saves snowboarders considerable time with buckling and unbuckling. The initial prototype emerged in the 3D-print process. The founders started to research ideas and finally, in May 2017: the concept of the two-part snowboard fastening was born. They were always coming up against the significant disadvantages of conventional snowboard bindings: Namely, the constant fastening and unfastening of the bindings, in particular, which is a major disruption for passionate snowboarders. Their idea for a start-up came in 2017 from their passion for the outdoor sport. CLEW – The snowboard bindings with a pullįor three friends from Munich, snowboarding is as much part of winter as snow on the mountains. The overarching goal: to make your brand more present in people’s everyday lives and thus unleash new growth potential. This means every retailer has the same opportunity to quickly react to market changes and create engaging cross-channel customer experiences. the storefront/administration, or even third-party solutions like ERP, PIM or CRM – can be connected within one centralised and integrated system.
Using the API, individual components – e.g. It offers the flexibility for retail to take place where people are independent of place, time and end device. Shopware 6 is built on an entirely new technical platform with an the API First approach and has been developed from scratch allowing the implementation of any conceivable form of ecommerce website. Shopware 6 has future proofed their business with international localisation to ensure they can sell worldwide. This perfect symbiosis of technology and design formed the basis for Shopware’s rapid development.įast forward to today and we speak to Wiljo Krechting of Shopware find out more about CLEW, a company manufacturing a revolutionary snowboard binding that needed a revolutionary website to retail them from. Shortly afterwards he brought his brother Sebastian on board, who, as a designer, gave the company style, creativity and a striking design. At the same time as the dotcom bubble burst and scores of IT companies went bankrupt, an enthusiastic 16-year-old developer, Stefan Hamann, set up an IT company out of his childhood home: Hamann-Media GmbH.
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